Wine tourism and the digital transformation

For some time now we have been discussing the digital transformation in business. Several businesses have sought to innovate and expose their services and products from a digital experience that meets the expectations and new forms of consumption of younger generations. Examples are digital banking, app payment, transportation apps, food delivery services, hotel and restaurant reservations, and so on.

Is digital transformation happening in the wine world? Some companies that already sold wine on the web decided to make their own sales app. We also have some wine rating apps, but the fact is that these services didn’t bring anything new. They only bring together in one application a set of information and services you already had access to on the web.

In addition to the transformations that new technologies are bringing within the wineries and vineyards, the turn of wine tourism has come. Wineries are increasingly opening their doors to welcome their customers by offering a wide range of services ranging from tastings, vineyard biking, tasting picnics to experiences where you can stay at the winery and participate in the grape harvest.

This transformation in the services offered by wineries brings an urgent need to modernize the contact points between wineries and their customers. Most of the time customers come from far away, from other countries, and need to have access to all the details about the services offered and the need to book in advance in some cases.

It is in this scenario that Divinea was born, an Italian start-up that offers a digital transformation platform for wineries and companies offering enogastronomic experiences such as wine bars, wine schools, restaurants etc. From the Divinea platform, anyone interested in a wine experience can search and view the type of experience they want, view details, interact with the winery, schedule and pay without the hassle of having to use the phone or send emails. At the same time wineries have the facility to manage their experiences portfolio as tastings and tours without having to maintain a structure for handling emails, phone calls or even a website.

It seems that the digital revolution just arrived in the wine lovers world.

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