How do you consume wine?

Wine is quintessentially anthropomorphic – it is imbued with humanlike characteristics, motivations, intentions, or emotions. Epley et al. 2007 Wine is experimental, social, cultural and can be educational. Wine is, after all, a definitively human phenomenon, made by people for people to experience and joy. The main question of this post is how do youContinue reading “How do you consume wine?”

Storytelling and the wine market.

Storytelling¬†describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. But what is the relationship between storytelling and the wine market? I believe we have to startContinue reading “Storytelling and the wine market.”

The fascist ultra-conservative speech in Brazil, the so-called “economic liberalism” and the Brazilian wine market

Brazil is experiencing an unprecedented crisis mainly because it strongly extrapolates the economic crisis and is bringing out a conservatism that was shrouded in population. Given the degree of ignorance of the majority, some ultra-conservative and even fascist appeals are finding echo in those less enlightened when it comes to civil liberties and human rights.Continue reading “The fascist ultra-conservative speech in Brazil, the so-called “economic liberalism” and the Brazilian wine market”

Sensory analysis, smell and social prejudice.

I was here thinking about how much my preferences have changed over the years regarding wines. Wine has always been present in my life. In my home my mother used to consume wine at meals on weekends and also when we received visits. As soon as I reached the legal drinking age, I began myContinue reading “Sensory analysis, smell and social prejudice.”

Are PIWI grapes a Genetic Modified Organism (GMO)?

A few days ago after posting a few posts about PIWI grapes, a discussion began on LinkedIn whether or not PIWI grapes are considered a genetic modified organism or simply GMO. The controversy is important and pertinent because in some countries like Italy it is forbidden the cultivation of GMOs. I soon went to studyContinue reading “Are PIWI grapes a Genetic Modified Organism (GMO)?”

Wine and digital experience

The wine market has been expanding worldwide in every possible direction. New wine-producing zones have sprung up mainly in the New World bringing new denominations and styles. More than 36 billion bottles are now produced in more than 1 million distinct labels by about 150,000 producers. The wine market is also more competitive every year.Continue reading “Wine and digital experience”

Wine tourism and the digital transformation

For some time now we have been discussing the digital transformation in business. Several businesses have sought to innovate and expose their services and products from a digital experience that meets the expectations and new forms of consumption of younger generations. Examples are digital banking, app payment, transportation apps, food delivery services, hotel and restaurantContinue reading “Wine tourism and the digital transformation”

The importance of being aware of climate change if you make wine

With few blunt exceptions, global warming and climate change are a reality. To understand the importance and impact of these changes on wine it is necessary to understand the concept of terroir. Terroir can be defined as the complete natural environment in which a particular wine is produced, including factors such as the soil, topography,Continue reading “The importance of being aware of climate change if you make wine”

Expectations from the New World: social interactions and wine quality.

I’ve read a lot of blog posts and newspapers talking about how to choose a wine in a supermarket. Most of them addressing wine labeling issues. What we can find and how to interpret the information stamped on a label. In Europe this may not be so useful as wine culture is widespread in allContinue reading “Expectations from the New World: social interactions and wine quality.”

The new generations and the long wait for Barolo

Do you think the new generations maintain the same consumption relationship with wine as the previous ones? Can we say that the changes in consumer relations observed mainly from the arrival of millennials are also occurring in the wine market? The fact is millennials are reinventing the wine culture. With specific habits, and out-of-the-box thinkingContinue reading “The new generations and the long wait for Barolo”