Storytelling and the wine market.
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are
The fascist ultra-conservative speech in Brazil, the so-called “economic liberalism” and the Brazilian wine market
Brazil is experiencing an unprecedented crisis mainly because it strongly extrapolates the economic crisis and is bringing out a conservatism that was shrouded in population.
Sensory analysis, smell and social prejudice.
I was here thinking about how much my preferences have changed over the years regarding wines. Wine has always been present in my life. In
Are PIWI grapes a Genetic Modified Organism (GMO)?
A few days ago after posting a few posts about PIWI grapes, a discussion began on LinkedIn whether or not PIWI grapes are considered a
Wine and digital experience
The wine market has been expanding worldwide in every possible direction. New wine-producing zones have sprung up mainly in the New World bringing new denominations
Wine tourism and the digital transformation
For some time now we have been discussing the digital transformation in business. Several businesses have sought to innovate and expose their services and products
The importance of being aware of climate change if you make wine
With few blunt exceptions, global warming and climate change are a reality. To understand the importance and impact of these changes on wine it is
Expectations from the New World: social interactions and wine quality.
I’ve read a lot of blog posts and newspapers talking about how to choose a wine in a supermarket. Most of them addressing wine labeling
The new generations and the long wait for Barolo
Do you think the new generations maintain the same consumption relationship with wine as the previous ones? Can we say that the changes in consumer
Have you heard about PIWI?
First of all, according to PIWI International, PIWI is a German acronym for Pilzwiderstandsfähige Rebsorten and stands for fungus resistant grape varieties. These were created by