How do you consume wine?
Wine is quintessentially anthropomorphic – it is imbued with humanlike characteristics, motivations, intentions, or emotions. Epley et al. 2007 Wine is experimental, social, cultural and
Tag: aesthetics
Storytelling and the wine market.
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are
Sensory analysis, smell and social prejudice.
I was here thinking about how much my preferences have changed over the years regarding wines. Wine has always been present in my life. In
Wine tourism and the digital transformation
For some time now we have been discussing the digital transformation in business. Several businesses have sought to innovate and expose their services and products
The new generations and the long wait for Barolo
Do you think the new generations maintain the same consumption relationship with wine as the previous ones? Can we say that the changes in consumer