How do you consume wine?

Wine is quintessentially anthropomorphic – it is imbued with humanlike characteristics, motivations, intentions, or emotions. Epley et al. 2007 Wine is experimental, social, cultural and can be educational. Wine is, after all, a definitively human phenomenon, made by people for people to experience and joy. The main question of this post is how do youContinue reading “How do you consume wine?”

Storytelling and the wine market.

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. But what is the relationship between storytelling and the wine market? I believe we have to startContinue reading “Storytelling and the wine market.”

Sensory analysis, smell and social prejudice.

I was here thinking about how much my preferences have changed over the years regarding wines. Wine has always been present in my life. In my home my mother used to consume wine at meals on weekends and also when we received visits. As soon as I reached the legal drinking age, I began myContinue reading “Sensory analysis, smell and social prejudice.”

Wine tourism and the digital transformation

For some time now we have been discussing the digital transformation in business. Several businesses have sought to innovate and expose their services and products from a digital experience that meets the expectations and new forms of consumption of younger generations. Examples are digital banking, app payment, transportation apps, food delivery services, hotel and restaurantContinue reading “Wine tourism and the digital transformation”

The new generations and the long wait for Barolo

Do you think the new generations maintain the same consumption relationship with wine as the previous ones? Can we say that the changes in consumer relations observed mainly from the arrival of millennials are also occurring in the wine market? The fact is millennials are reinventing the wine culture. With specific habits, and out-of-the-box thinkingContinue reading “The new generations and the long wait for Barolo”