Digital transformation of Italian wine tourism
Before the lockdown, talking about digital transformation for Italian wineries was like having invented a new religion and looking for followers. It even sounded like
Tag: digitaltransformation
Wine and digital experience
The wine market has been expanding worldwide in every possible direction. New wine-producing zones have sprung up mainly in the New World bringing new denominations
The new generations and the long wait for Barolo
Do you think the new generations maintain the same consumption relationship with wine as the previous ones? Can we say that the changes in consumer