Digital transformation of Italian wine tourism
Before the lockdown, talking about digital transformation for Italian wineries was like having invented a new religion and looking for followers. It even sounded like
Tag: millennials
Wine tourism and the digital transformation
For some time now we have been discussing the digital transformation in business. Several businesses have sought to innovate and expose their services and products
The new generations and the long wait for Barolo
Do you think the new generations maintain the same consumption relationship with wine as the previous ones? Can we say that the changes in consumer