Italian wine market during coronavirus crisis

While events and wine fairs are postponed or even canceled, the entire Italian economy suffers the effects of quarantine. In fact, I believe that most countries in the world are now experiencing an economic crisis due to the coronavirus pandemic. General sales drops are accentuated by families austere practices of consume, but it is stillContinue reading “Italian wine market during coronavirus crisis”

Storytelling and the wine market.

Storytelling¬†describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. But what is the relationship between storytelling and the wine market? I believe we have to startContinue reading “Storytelling and the wine market.”