How do you consume wine?

Wine is quintessentially anthropomorphic – it is imbued with humanlike characteristics, motivations, intentions, or emotions. Epley et al. 2007 Wine is experimental, social, cultural and can be educational. Wine is, after all, a definitively human phenomenon, made by people for people to experience and joy. The main question of this post is how do youContinue reading “How do you consume wine?”

Wine tourism and the digital transformation

For some time now we have been discussing the digital transformation in business. Several businesses have sought to innovate and expose their services and products from a digital experience that meets the expectations and new forms of consumption of younger generations. Examples are digital banking, app payment, transportation apps, food delivery services, hotel and restaurantContinue reading “Wine tourism and the digital transformation”

The importance of being aware of climate change if you make wine

With few blunt exceptions, global warming and climate change are a reality. To understand the importance and impact of these changes on wine it is necessary to understand the concept of terroir. Terroir can be defined as the complete natural environment in which a particular wine is produced, including factors such as the soil, topography,Continue reading “The importance of being aware of climate change if you make wine”