How do you consume wine?

Wine is quintessentially anthropomorphic – it is imbued with humanlike characteristics, motivations, intentions, or emotions. Epley et al. 2007 Wine is experimental, social, cultural and can be educational. Wine is, after all, a definitively human phenomenon, made by people for people to experience and joy. The main question of this post is how do youContinue reading “How do you consume wine?”

Storytelling and the wine market.

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. But what is the relationship between storytelling and the wine market? I believe we have to startContinue reading “Storytelling and the wine market.”

Sensory analysis, smell and social prejudice.

I was here thinking about how much my preferences have changed over the years regarding wines. Wine has always been present in my life. In my home my mother used to consume wine at meals on weekends and also when we received visits. As soon as I reached the legal drinking age, I began myContinue reading “Sensory analysis, smell and social prejudice.”

Are PIWI grapes a Genetic Modified Organism (GMO)?

A few days ago after posting a few posts about PIWI grapes, a discussion began on LinkedIn whether or not PIWI grapes are considered a genetic modified organism or simply GMO. The controversy is important and pertinent because in some countries like Italy it is forbidden the cultivation of GMOs. I soon went to studyContinue reading “Are PIWI grapes a Genetic Modified Organism (GMO)?”

Wine and digital experience

The wine market has been expanding worldwide in every possible direction. New wine-producing zones have sprung up mainly in the New World bringing new denominations and styles. More than 36 billion bottles are now produced in more than 1 million distinct labels by about 150,000 producers. The wine market is also more competitive every year.Continue reading “Wine and digital experience”

Wine tourism and the digital transformation

For some time now we have been discussing the digital transformation in business. Several businesses have sought to innovate and expose their services and products from a digital experience that meets the expectations and new forms of consumption of younger generations. Examples are digital banking, app payment, transportation apps, food delivery services, hotel and restaurantContinue reading “Wine tourism and the digital transformation”

The importance of being aware of climate change if you make wine

With few blunt exceptions, global warming and climate change are a reality. To understand the importance and impact of these changes on wine it is necessary to understand the concept of terroir. Terroir can be defined as the complete natural environment in which a particular wine is produced, including factors such as the soil, topography,Continue reading “The importance of being aware of climate change if you make wine”

The new generations and the long wait for Barolo

Do you think the new generations maintain the same consumption relationship with wine as the previous ones? Can we say that the changes in consumer relations observed mainly from the arrival of millennials are also occurring in the wine market? The fact is millennials are reinventing the wine culture. With specific habits, and out-of-the-box thinkingContinue reading “The new generations and the long wait for Barolo”

Have you heard about PIWI?

First of all, according to PIWI International, PIWI is a German acronym for Pilzwiderstandsfähige Rebsorten and stands for fungus resistant grape varieties. These were created by crossing European grape varieties and American fungus resistant varietals.  Most of them still are known as hybrids or interspecific varietals and were first used in France from 1880 to 1935.Continue reading “Have you heard about PIWI?”

Brief essay on the influence of global warming on wine production and the price of land.

Be yourself; Everyone else is already taken. — Oscar Wilde. Despite the inept opinion of some not-so-brilliant minds like Brazilian Foreign Minister Ernesto Araújo, who believes that climate change is a scientific dogma influenced by a Marxist culture that wants to disrupt the West and favor China (a thesis published in his personal blog inContinue reading “Brief essay on the influence of global warming on wine production and the price of land.”