Storytelling and the wine market.

Storytelling¬†describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. But what is the relationship between storytelling and the wine market? I believe we have to startContinue reading “Storytelling and the wine market.”

Wine tourism and the digital transformation

For some time now we have been discussing the digital transformation in business. Several businesses have sought to innovate and expose their services and products from a digital experience that meets the expectations and new forms of consumption of younger generations. Examples are digital banking, app payment, transportation apps, food delivery services, hotel and restaurantContinue reading “Wine tourism and the digital transformation”